3.3 Reflection Blog: A Story of Organization Culture

 

        If you want to irritate a person, start a debate on organizational culture.  Using employee stories to understand and drive culture change is a mostly underdeveloped scholarship ( Briody et al., 2012).   The Earl G. Graves Award recognizes American Airlines employees for Leadership presence and diversity. They are committed to working with various groups of contractors to offer the most excellent products and services. Their diversity program builds relations with minority, women, disability, veteran, service-disabled veterans, and LGBT (lesbian, gay, bisexual, and transgender) - owned companies that achieve the industry's highest.  

     However, they work to restore their company as the best airline globally and can only do that with the help of workers that are as diverse as their customers.  So they recruit, develop, retain quality, and engage the best people to lead the company.  Their management team is held accountable for cultivating an inclusive work environment that helps unleash all  their employees' potential, celebrating everything a dynamic workforce offers.  American Airlines makes a conscious effort to reveal they care about everything they do as leaders.  They continue to build employees' and customers' trust.  One employee stated the power of a positive experience is a people-driven culture that connects to every business outcome that is needed.  When you have the right employee experience, it brings to life the customer experience you want to deliver, the operational results, and the financial results. 

          Yet, from the team members, American Airlines continue to hire base on the customers they serve, and they believe that's the way of life.  Every day, their team members work to make the airline a place where people of all generations, races, ethnicities, genders, sexual orientations, gender identity, disabilities, religious affiliations, and backgrounds feel welcome and valued (M2 Presswire, 2008). 

 

They are a company of integrity. When you have that 

admirable culture, your customers will be willing to pay more for the product and employees will

 be willing to work for less. This way the company can increase both employee satisfaction, customer 

satisfaction, and profitability. Happy employees make happy customers and therefore the company 

profit.

References

American Airlines: American Airlines expands AA.com diversity and inclusion information; establishes LGBT, women's customer advisory groups; the airline industry's most comprehensive online diversity and inclusion resource; councils will help foster American's diverse segment market initiatives. (2008, Apr 22). M2 Presswire Retrieved from http://ezproxy.libproxy.db.erau.edu/login?url=https://www-proquest-com.ezproxy.libproxy.db.erau.edu/docview/446174321?accountid=27203

Briody, E., Meerwarth Pester, T., & Trotter, R. (2012). A story's impact on organizational culture 

     change. Journal of Organizational Change Management, 25(1), 67-87.

     DOI:10.1108/09534811211199600

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